<Narcissus’s Room>, Feb2025 CityHowwhy 號外雜誌

I have always wanted to incorporate the narrative and visual elements of otome games (乙女遊戲)into fashion photography. Although this is not presented in the final series, it serves as an experimental practice—an idea brought to life.

Growing up in the 2000s, Japanese manga and games shaped my aesthetic sensibilities. From my first experience with a raising simulation game, Princess Maker《美少女夢工廠》, on the computer, to the Tokimeki Memorial 《心跳回憶》era on the NDS, and later to the subversive storytelling of Doki Doki Literature Club《心跳文學部》, otome games have continuously evolved in both medium and narrative core.

Otome games are undergoing a phase of deconstruction and reconstruction, shifting from simple romantic fantasies to more complex explorations of psychology and cultural critique. It is truly exciting to witness and take part in this evolution.

號外 Cover with Chung Suet Ying, Jan25

<Day Trip>, Special Project with CHANEL in Side-Note, November2024

<Swing>, JET Magazine, October24

DIOR High Jew Collection, BAZZAR HK, October24

<Dream Catcher>, Oct24, MINGS

Digital Cover August2024

Cosmopolitan HK 40th Anniversary Special Project : 坂口健太郎 x Lean Lui

Interview Article


<Close-Up> MINGS, July2024

<In Un> MINGS, March2024

<Merman’s Tear> ELLE MEN HK, March2024

<Yandere Simulator> MINGS, Feb2024

<INSTINCT> CHANEL COVER IN MINGS OCT2023

<SUGAR> MINGS OCT 2023 EDITORIAL

<QI MENG> MINGS JUNE 2023 EDITORIAL

VOGUE HK DEC 2022 DIOR EDITORAL

VOGUE HK NOV 2022 Digital Cover ( Joyce Cheng )

<DIOR TWINS ISSUE>, WOW 08/2022 (Yvonne Lui, Yun-Ju Tsai)

Seong, 2022 Pearl Collection

YunWei Zhou 2022 FW

“Soft Sculpture, Space & Stretch”

09/2019 Figaro HK _ Dior X Lean Lui ( Rachele Regini )

“ Re-define, I-Define”

All Writing by Lean Lui

11/2020 Ming Pao “Women Lens and Empower : Self Portrait” (Layout Designer : Nancy Xiao)

“IMAGE MY OWN IMAGE, GAZE MY OWN GAZE.”

All Writing by Lean Lui

03/2020 Dior Magazine No.30 “ Secret Garden” ( Jia Li )

Alexander McQueen 2019 (MFHK)

Ban XiaoXue 2019

Gucci 2019 (MFHK)

Chanel 2019 (MFHK)

AUM 2018 SS